Describe the business (real or imagined) involved thoroughly. What is the industry? What is the revenue model? What is the company's strategic vision and who are the stakeholders? Do they produce goods, services, or both? How are the products distributed and what operations strategy is involved? Who are their competitors and how does their business differ from the company you are describing? Describe the web-based solution to the situation. In this section, only a general description is required, but some things to include would be how many visitors per month would be expected, how much downtime on the server could be acceptable, what are the data storage needs, and what general processing needs will be required.