Assignment:
For this assignment, you will read "Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile" and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors.
Then, draft a two-page paper by addressing each of the following items:
- In your own words, how would you describe "ambush marketing"? Include two examples with your description.
- What are the advantages and disadvantages (risks and consequences) of ambush marketing?
- What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
- Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
- Can ambush marketing be both intentional and unintentional? Explain.
- As a leader of an organization, would you allow the practice of ambush marketing? Explain.
Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.