Describe the advertisement and type of influence being used


Discussion Post: Consumer Behavior

Find two advertisements that use reference groups in an attempt to gain patronage. Describe the advertisement, the type of reference group being used, and the type of influence being used."

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Describe the advertisement and type of influence being used
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