There are many benefits and drawbacks to utilizing either free or paid Web analytics services.
Use the assigned readings of the week along with researching the Internet and submit a 2 - 4 page report that addresses the following:
Describe the advantages and disadvantages of free and paid web analytic tools. Ensure that your description includes the advantages and disadvantages related to the following aspects:
Length of the tracking process
Provide two examples of how different companies have utilized free analytics services.
Provide two examples of how different companies have utilized paid analytics services.
Provide a fact-based opinion summarizing both types of tools with a description for which one is more advantageous?