Describe study to achieve sustainable marketing innovation


Problem: A comprehensive study on "Inter-firm Strategic Alliances and Networks" to achieve sustainable marketing innovation.

Please show a clear link between the previous work that has been in this topic. You need to provide total 8 literature reviews (newest from 2015 to present) and need to make a short critical summary of the literature and show comparison among them.

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Marketing Management: Describe study to achieve sustainable marketing innovation
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