Problem: A consumer electronics company has developed a new type of cellular telephone headset that is operated entirely by the eyes and electrical impulses of the user. It has obtained utility patent protection in the U.S. and several other countries, but it doesn't believe there is a market for the product in other countries at the same price point at which it sells the product in the U.S. It is considering selling the product in other countries at a lower price, but it worries that doing so might cannibalize its U.S. sales if the products it sells abroad are imported and resold in the U.S. Describe a strategy that the company might use to market the product abroad at a lower price while still protecting its U.S. sales.