Assignment
Write a ~5 page paper discussing Starbuck's approach to creating customer lifetime value and high customer satisfaction. How do they do it, how do they maintain it, what decisions did they have to make in determining their strategy, and what is your assessment and what are your recommendations for them? Describe their marketing strategy and describe their customer value model, incorporating at least 3 outside sources into your paper. As always, provide your own ideas and insights as to what marketing strategies and tactics they should add to their current approach.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.