Describe potential new growth opportunity for that strategy


Problem: To ensure their long-term survival, every organization needs to grow regardless of the stage of their life cycle, and in-class we introduced and worked with a useful analytical tool to help generate viable growth strategies for Charmaine's Sweets. Using that tool, identify and explain the growth strategy "The Juicer" used for their expansion into cocktail mixers. Identify another viable growth strategy for "The Juicer" and describe a potential new growth opportunity for that strategy.

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Marketing Management: Describe potential new growth opportunity for that strategy
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