Describe potential ethical dilemma for marketing department


Problem: In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: Due to the number of stakeholders involved, there is a significant chance that ethical dilemmas will arise when marketing research is conducted. Describe a potential ethical dilemma and suggest ways in which it can be avoided.

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Marketing Management: Describe potential ethical dilemma for marketing department
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