Discussion Post: "VISA Interactive Exercise and Positioning and Information Technology"
o Choose a global company and describe its target market. Provide a rationale for the response.
o Justify the different positioning strategies presented in Chapter 7 of your textbook (attribute or benefit; quality and price; use or user; competition; global, foreign, and local consumer culture). Provide one example of at least one positioning strategy for the products of the global company you chose.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.