Describe nintendos approach and how this differs from the


Chapter 6 Discussion Questions: "'Pokémon Go' shows Nintendo the promise of mobile"and "Alcoa Details Plans to Split into Two Companies"

"Pokémon Go ..." article:

1. Describe Nintendo's approach and how this differs from the approach taken by others.

2. Describe any barriers to entry that these companies, including Nintendo, are likely to encounter in this market. Are they structural and/or strategic barriers? Explain.

"Alcoa..." article:

3. Which market is Alcoa exiting? Why? [That is: What issues are leading to this decision?]

4. Describe any barriers to exit you would expect Alcoa to face.

5. Will this exit be likely to hurt company profits in the short run? In the long run?

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