1. Describe Mistine’s target market(s), and specify its mains competitors in each segment.
2. Based on the SWOT analysis provided in the case, what are the key issues Mistine should address in its strategic planning as it looks to continue its growth and dominance in the Thai market? Discuss, and explain the implications of each issue.
3. How can Mistine match its strengths with its market opportunities to create competitive advantages moving forward? Explain in an insightful manner.
4. How can Better Way stay on top in Thailand while it looks to expand internationally? Explain and discuss.
5. What specific strategic marketing initiatives would you recommend over the next five years? Discuss, and support your recommendations with logic.