Case Study: IKEA offers a wide range of well –designed ,functional furnishing products which are sold all over the world . but while many would welcome its location in their communities , others may not. Some could complain that is presence has too many negative effects on a community ,ranging from traffic congestion to unfair competition. Suppose IKEA has announced plans to seek approval form the planning of a small town to build a new store . develop a list of the main arguments, pros and cons , that could be presented at a public hearing on the matter by members of each of these groups : Owners of small business located nearby . Town residents , and residents of nearby towns . How might an IKEA representative respond to the negative criticism that might be brought up, and what other benefits could the representative offers the planning board to bolster IKEA’s case for gaining the board’s approval ? What are the suggestions where the case study ideas could be implemented in UAE and GCC