Assignment:
Theoretical Analysis
Use semiotics to understand how your ads work within the social, political, cultural and historical contexts.
Focus on how meanings are produced through images, symbols and signs.
Specific Instructions
Make sure to discuss semiotics in your paper
Describe major components of the theory
Discuss how this theory can be used to analyze your specific ads in relation to social, historical, cultural and technological contexts
When analyzing specific ads, you should avoid discussing ads one by one since this approach may make your content very repetitive.
Instead, organize your analysis based on emerging themes
E.g. If there are three major themes that your ads contain, such as consumer empowerment, the construction of femininity, and selling nationalism, then you should organize your paper accordingly.
Specific Instructions (con't)
Given that any single ad may contain several different themes, it is ok to refer to the same ad in different sections
The best way to refer to your ads is to number them using "Image 1," "Image 2,"... "Image 12." Then you can refer to a specific image in your essay accordingly.
If there are 5 images that cover a specific theme, the best way is to organize the analysis of these images chronologically
Here, you also need to refer to social, historical, cultural contexts if needed
Structure
Title
Your name
Semiotics and using semiotics to understand advertising
Emerging themes
Using emerging themes as subheadings to organize your analysis
Here, you also need to refer to social, historical, cultural contexts if needed
Conclusion (summarizing major findings/arguments)
Attachment:- Cultural changes of product.rar