Assignment:
Read the "ZipCar: Refining the Business Model" case located in your course packet from Harvard Business Publishing.
Using what you have learned in class and the case evidence, write a response to the following four questions:
1. Compare and contrast the business model for a traditional car rental agency (Hetrz, Avis, etc.) with the intended business model for ZipCar. In what ways are they similar and in what ways are they different?
2. What changes did ZipCar make to its business model between December 1999 and May 2000?
3. In what ways do the September 2000 operating results align or not align with the intended business model that you identified in question one? (make sure to also look at the additional finance break-out sheet that I have provided)
4. What recommended actions should Chase take as a result of your findings?