Homework: Business Strategy and Forecasting as Competitive Advantages
Write a paper about PepsiCo that includes the following sections, organized.
Part I: Introduce the paper with the background and information about the business, and the thesis for your paper (1 paragraph).
Part II: Explain, using Teece's (2010) research article as a basis for your homework:
o The business model.
o The business strategy by:
- Segmenting the market.
- Creating a value proposition for each segment.
- Describing the apparatus to deliver the value.
- Creating the preventative methods to avoid being imitated (p. 180).
o The business's competitive advantage, using Teece's definition and explanation as support (3 to 5 paragraphs).
Part III: Describe the main advantage your business's main competitor has against the business.
o Analyze, using the Red Queen effect articles, [Derfus, Maggitti, Grimm, and Smith (2008) and Giachetti, Lampel, and La Pira (2017)], your business's potential problem caused by its competition's solution to the Red Queen effect.
o Include in your analysis one paragraph that synthetically presents each of the Red Queen articles' main themes, research findings, and implications. Explain how the concepts of Red Queen effect have grown from 2008 to 2017 (at least 2 paragraphs).
o In one paragraph, explain your one recommended action as a solution to the problem caused by the competitor's action. Describe whether or how it could increase competitiveness.
Part D: Conclusion. Summarize the main points of your paper and leave the reader with a thought to go forward with as an implication or recommendation from your ideas and analysis.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Reference
o Derfus, P. J., Maggitti, P. G., Grimm, C. M., & Smith, K. G. (2008). The red queen effect: Competitive actions and firm performance. Academy of Management Journal, 51(1), 61-80.
o Giachetti, C., Lampel, J., & Li Pira, S. (2017). Red queen competitive imitation in the U.K. mobile phone industry. Academy of Management Journal, 60(5), 1882-1914.
o Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172-194.