Describe in detail your proposed strategy, Marketing Management

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Describe in detail your proposed strategy

Problem

Answer this question after watching a short Youtube video and reading an article. All items are provided.

Question: Suggest a course of action (strategic plan) for Tesla to respond to this brand crisis using the two principles learned in class: Speediness and Sincerity. NOTE: Describe in detail your proposed strategy and explain the rationale behind it with support from multiple sources.

Watch the video: Tesla Quality Issues Threaten Its Dominance in China EV Market | WSJ (6:20)

Read the article: Tesla Summoned by Chinese Regulators for Quality Concerns.

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Marketing Management: Describe in detail your proposed strategy

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Marketing Management: Describe in detail your proposed strategy

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