A major producer of passenger tires has launched an advertising campaign in which it is trying to market windshield wipers to the public under its brand name, which has been highly successful in the passenger tire market.
- Explain why the passenger tire company might choose a product line like windshield wipers to expand its product offerings.
- Perform a SWOT analysis of the company's decision to offer windshield wipers, being in the passenger tire business.
- Analyze and describe what impact this attempt to expand the product line will have on quality.
- Describe how quality can be measured in an environment such as the one in which the company currently operates. In other words, what constitutes quality and how can we quantitatively determine whether the company has it?
Support your responses with examples.
- Cite any sources in APA format and provide in-text citations, please.
- Explained the impact on quality due to company's attempt to expand its product line.
- Described how quality can be measured in an industry such as the passenger tire market.
- Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format.