Describe how data mining can help the company


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Suppose that you are employed as a a data mining consultant for an Internet search engine company. Describe how data mining can help the company by giving specific examples of how techniques such as clustering, classification, association rule mining, and anomaly detection can be applied.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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