Describe how and when one could experience each type of mot


Problem

Define each Moment of Truth (FMOT, SMOT, TMOT and ZMOT), and include what occurs in each MOT. Next, describe how and when one could experience each type of MOT, and then reflect and share what one can learn about marketing from his or her MOT experience.

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Marketing Management: Describe how and when one could experience each type of mot
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