Explain how the observational learning process occurs, Marketing Management

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Explain how the observational learning process occurs

Problem

Explain how the observational learning process occurs. Be sure to describe its application to both Instrumental Conditional and to Cognitive Theory of Learning. Briefly describe each of the criteria necessary for observational learning to occur, using two marketing examples of how a consumer learns something relevant via observational learning. One example should represent OL via Instrumental Conditioning and the other should represent cognitive theory of learning.

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Marketing Management: Explain how the observational learning process occurs

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Marketing Management: Explain how the observational learning process occurs

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