Assignment: Consumer Behavior
Instructions
Using the CSU Online Library, locate an article at least three pages in length that discusses how the field of marketing is influenced by the buying behavior of consumers (attachments down below). This could involve articles that discuss how consumers actually interpret information about products and services as well as the subsequent impact on their purchases. Incorporating elements of the consumer decision-making process discussed in the Unit I PowerPoint presentation would also be applicable to this article search.
Respond to the questions below in your article review.
• Summarize the article, and include an analysis of how the actions of consumers could affect the organization as a whole.
• Describe factors that will influence how consumers view and, ultimately, purchase products and services.
• Explain the steps in the consumer decision-making process and how they relate to your selected article.
Articles:
• EVALUATING ADVERTISEMENT: THE ROLE OF CUSTOMER'S DECISION-MAKING STYLE, INNOVATIVENESS, AND IDEOLOGY by Fatemeh Shateri, Shahnaz Nayebzadeh and Abolfazl Davoudi Roknabadi.
• Introduction to the Special Issue- Consumer Behavior Analysis: Behavioral Economics Meets the Marketplace by Gordon R. Foxall and Valdimar Sigurdsson.
• The Effect of Gender Identity on Consumers' Impulse Buying Behavior and The Moderating Role of Biological Sex by Erkan Ozdemir and Gamze Akcay.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.