Describe definition of strategic communication


Problem:

After reading "Zerfass, A., Vercic, D., Nothhaft, H., & Werder, K. P. (2018). Strategic Communication: Defining the Field and its Contribution to Research and Practice. International Journal of Strategic Communication, 12(4), 487-505", respond to the following question: First, share any potential research ideas for your online image analysis paper in this course. Then, self-evaluate your idea in terms of whether and how your planned research will contribute to "strategic communication" and its related disciplines. You MUST consider and include the articles' definition of "strategic communication."

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