Describe a situation that would cause adequate expectations


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Of the two types of customer expectations, adequate performance expectations fluctuate the most.

a) Describe a situation that would cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance.

b) What might a firm do in this situation to achieve its satisfaction targets?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Describe a situation that would cause adequate expectations
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