Discussion Post
• Why does scanning the external environment play such a significant role in strategic analysis? How do unexpected daily events warrant significant analysis, and how would you determine their significance? As a strategic analyst, how would you approach and be prepared for their inevitable occurrence?
• Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business' failure. What elements of the external environment were missed? How might the company have corrected this oversight? Cite any sources used to support your answer.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.