Assignment 3: Presentation on Socially Responsible Marketing
Length: Betwen 5 and 10 minutes in class for F2F and video recording for the online students.
Outcomes
This Assignment addresses the following subject learning outcomes:
a) Reflect on the ethical issues that accompany marketing practices
Objectives:
• To enhance a clear understanding of the importance of contemporary issues surounding sustainability and their implicaitons in marketing practices in the modern era;
• To provide an overview of sustainable marketing theory and their applications to marketing strategies;
• To acknowledge the importance of sustainable marketing;
• To critically analyse all relevant factors of ethical consideration in marketing practice.
How the Assignment fits into the subject/course:
Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This Assignment aims to develop an understanding and appricition about the importance of social responsibilities of marketing.
Linkages between Assignments 1, 2 and 3:
Assignment 3 is NOT related to the Assignments 1 and 2. However, Assignments 1 & 2 provide students with thorough understanding of marketing theories and practices, and therefore, build the foundation for the Assignment 3.
Instructions:
This Assignment task builds on your understanding of sustainable marketing, ethical and environmental consideration of marketing practices. This Assignment requires you to produce a 5 - 10 minutes presentation (F2F students) or video (for the online students) to:
• Demonstrate your learning about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental Responsibilities in marketing practices.
Scenario:
The scenario in Assignment 1 and Assignment 2 is not relevant to this Assignment. You are required to review the sustainable marketing practices beyond the scenario in the Assignment 1 and Assignment 2.
Tasks:
This Assignment requires your understanding of contemporary issues of sustainable marketing, as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. A powerpoint presentation (for F2F students)/video recording (for online students) on the above topic.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.