Question 1: Consumers learn about brands through ________ and product marketing programs
- the mass media
- the sales force
- past experiences with the product
- shopping bots
Question 2: The ________ culture has an internal focus and a consistency orientation for a stable environment.
- organic
- clan
- traditional
- bureaucratic
Question 3: The basic idea behind _______ is that an organization can glide smoothly between a highly formalized, hierarchical structure effective during times of stability, and a more flexible, loose structure needed to respond to unexpected and demanding environmental conditions.
- decentralization
- ICS
- clan control
- formalization