Case scenario:
I have to complete a case study relating to a product for my consumption module. It has to use an example of a product and how it has been marketed/advertised in order to motivate the consumer to buy it,using a theorist from the module list. I have chosen herbal essences shampoo and Freud's psychoanalytic theories. I have concentrated on one advert for herbal essence. It is the one with the lady in the shower called 'a totally organic experience' (ie. a totally orgasmic experience)I want to try and explain by using Freud's theories how the marketers would hope this would motivate women to buy the product (it did just that as the sales went up). I want to concentrate on how Freud believed we all have hidden repressed desires that usually are sexual in nature, concentrating on the repressed libidinal aspect, and also the narcissistic aspect. I want to use Minsky's book "psychoanalysis and culture' and maybe some of lasch 'the culture of narcissism'. also any main Freud writings would be really good. I definitely would need any refs with page numbers (if not possible then please leave this project for someone else to help me with) Please if possible be as clear and simple in explaining as possible as I really have a mental block with Freud (hence why I am posting this!). I need the processes laid out clearly and simply so I can then work out and write my own angle on it. Many thanks in advance.