1. Delivery is the first step in connecting to your target audience. Of the numerous advertisement? channels, the best is ultimately dependent upon the audience you are targeting. If your target audience was? 85-year-old grandmas, which channel would be your LAST? option?
Newspapers
Radio
Television
Billboards
Digital media
2. You have recently begun your own painting company called Watching Paint Dry. You have contracted with a local advertising agency to begin integrated marketing communications. During the initial meeting with your ad? rep, you had time to write down several terms but now are confused as to which each one means. You believe an introductory advertisement in the local newspaper? (for example, NOW? OPEN) will best serve your initial purpose. Which of the following does NOT fit? here?
Media vehicle
Broadcast media
Mass media
Print media
Niche media