1. Media? (singular medium) is prevalent in the SMCR model of communication introduced in Chapter 4. Media is related to which? step?
Message
Source
Encoding
Receivers
Channels
2. You are now the owner of a local newspaper serving about 5000 customers. You deliver newspapers every day except Sunday. When the budgetary process comes? due, your accountant repeatedly reminds you that most of your revenue comes from? ________.
classifieds
subscriptions
advertising
letters to the editor
copy
3. Advertisers would primarily refer to Nielson to review which measured? media?
Outdoor? (for example,? billboards)
Newspapers
Television
Free standing inserts? (FSIs)
Radio