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Defining features of the product-service

Discuss the below:

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter in the text and the resources for Jazzercise, then address the importance of the following:

• Corporate mission and rebranding alignment with it

• Defining features of the product/service

• Current competitors

• How the company is differentiating itself from competition

What is your substantiated opinion of the potential rebrand effectiveness?

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Marketing Management: Defining features of the product-service

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Marketing Management: Defining features of the product-service

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