Assignment:
Q1. Define the term strategic planning.
Q2. In what way can the following basic predispositions affect an MNE’s strategic planning: ethnocentric, polycentric, regiocentric, geocentric?
Q3. How will an MNE carry out an external environmental assessment? Identify and describe the two major steps involved in this process.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.