Question 1: Define the term "demographics," explain why it is important to understand demographics in marketing, and discuss the major demographic variables of interest to marketers
Question 2: Name and briefly describe the seven generations discussed in this chapter.
Question 3: The Generation Y, or Millennial, market is the largest generational segment in America, and also quite diverse. What are the six discrete segments of the Generation Y market, and provide insight as to opportunities for businesses in targeting these segments.
Question 4: Define the term "social class system" and list the social classes relevant in the United States.
Question 5: Discuss the two basic approaches to measuring social status.