Discussion:
Research a company that you either currently work for or have worked for in the past. Examine its vision and mission statements. Assess their quality and recommend improvements. If there are no vision and mission statements, create them, applying this module's readings. Since strategy is how an organization achieves its mission and vision, discuss the fit between their approach to strategy and their vision and mission.
In order to define the elements of an effective mission statement, be sure to review the following resources:
https://managementhelp.org/strategicplanning/mission-vision-values.htm
https://www.businessplans.org/mission.html