Define social movement and how it can be implemented into


1. The term "e-business" is   believed   to have originated with this company:

(a) Apple     (b) IBM     (c) Microsoft     (d) Pepsi       (e) Intel

2. Define Social movement and how it can be implemented into marketing campaigns.

3. What is the difference between e-commerce and e-business? Explain.

4. What are two arguments you can make to clients or colleagues in favor of investing into digital marketing?

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