Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:
• Corporate mission and rebranding alignment with it
• Defining features of the product/service
• Current competitors
• How the company is differentiating itself from competition
• What is your substantiated opinion of the potential rebrand effectiveness?
Article: Jazzercise Jazzes Up Its Logo So You'll Stop Thinking of Old People in Leotards
Read this AdWeek article to inform this module's discussion assignment.
Article: CBX Helps Jazzercise Rebrand With Focus on Intensity, Results
Read this CBX article to inform this module's discussion assignment.