Assignment:
Introduction to E-Commerce
Type of Assessment Group Assignment - Group Report on E-Business Website Evaluation
Learning outcomes addressed
1. Define electronic commerce and describe emerging online technologies and trends and their influence of the electronic commerce marketplace.
2. Recognize the technology infrastructure around electronic commerce as well as explain the rapid technological changes taking place.
3. Develop skills in various revenue models and how to market on the Web.
4. Describe the development of secure electronic transactions on the Internet.
5. Explain online auctions and various legal and ethical issues.
Assessment Brief Complete the E-Business website evaluation assignment by completing the workbook 1 in a group. Refer to assessment description below for details.
More information, please refer to View Doc Student Policies and Forms by visiting the following link
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Assessment Description:
Students are tasked to analyse a chosen international E-commerce website (such as e-bay) using one of the given E-Commerce Business models. The chosen website must be a website operated globally. Also no two teams are allowed to select the same business/website.
Students will work in a group of maximum of 6 students and minimum of 3 students. Group allocation, chosen business website and chosen E-Commerce business model must be approved by the lecturer. Students are required to answer the following questions attached below in "Workbook 1 Questionnaire" and the group leader must submit the completed report prior to the assessment deadline.
The assignment will include the following activities:
a) Form a group of maximum of 6 and minimum of 3 students prior to the week 3 lecture.
b) Select a group leader within the group and report your group details to your lecturer to obtain approval.
c) Select an E-Commerce business model from the list below:
a. B2B - Business to business
b. B2C - Business to consumer
c. B2G - Business to Government
d. C2C - Consumer to Consumer
d) Search online for an e-business from worldwide and submit to lecturer for approval.
e) No two teams are allowed to pick the same business or the website.
f) Group members have to discuss and allocate tasks.
g) With regular attendance in class and by your own group-allocated research tasks, students are required to complete the following workbook questionnaire using the material from your analysis of the selected website.
h) Group leader has to submit the final completed "workbook 1" on Moodle by midnight on Wednesday of the 10th Week of the term.
i) Only one submission per group allowed.
Workbook 1 Questionnaire:
Part A
1. Group Number: A-Z
2. Group member names and student ID's:
3. Selected business name:
4. Selected business website address/URL:
5. Selected E-Commerce business model:
6. Report structure & completion of all questions in Part A and B:
7. Engagement of all group members and evidence of participation in form of meeting notes, clear allocation of work to each group member and completion of work allocated by members Part B.
1. Briefly describe why your team selected the chosen business for this assessment.
2. Analyse the website and identify main business goals of the chosen business.
3. Explain why you think the website belongs to the selected E-Commerce business model.
4. Identify 2 different products or services offered by the business and briefly explain what they are
5. How easily can the website be found on 5 major search engines? You are required to write down the search engine name, URL, search result page and which level (number of result from the top of the page).
6. Identify accessibility features that are provided by the website? If no accessibility features were found, propose 2 suitable features that would benefit the website
7. How does the website address language and cultural requirements of the user?
8. Does the website encourage the users to trust the business? Provide evidence to support your answer.
9. How many user information capturing web pages (contact/web forms) are present on the website? Provide the URL links to those pages. (5 marks)
10. How long does it take for the website to load on your computer and provide some examples on how you may advice the business owner on the importance of minimising the delays of loading.
11. How easy is to navigate the website? What recommendations would you provide to the business owner in re-arranging the menu structure and provide reasoning for your recommendation.
12. Identify the target audience of the website.
13. Identify the revenue model/s of the business and explain if you think it is the correct revenue model for the business.
14. Does the website have a shopping cart?
a. If YES: Explain the process involved from the initial searching for a product to finally completing the purchase.
b. If NO: Propose a suitable e-commerce solution step-by-step including the processes that are involved from the initial search to completing the purchasing the product.
Assessment Submission:
Only one submission is allowed per group. Group leader submits one word document for the entire group. All submissions must be uploaded via Moodle. Late submissions will incur 5% penalty per day for each day after the deadline. However, consideration may be offered only under medical ground or other extenuating circumstances. You must provide appropriate supporting paper for consideration.
All materials MUST be submitted electronically in Microsoft Word format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Word format.
No paper based or hardcopy submission will be accepted.
Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney [email protected]; Melbourne [email protected] ). For online help and support please click the following link and navigate Academic Learning Support in Moodle.
https://online.kent.edu.au/cms/course/view.php?id=437
Your presentation must be created in electronic format (e.g., MS PowerPoint) and you are required to bring the file in a portable storage device (e.g., USB drive) on the presentation day.