Define each of the external influences of consumer


Define Each of the External Influences of consumer behavior. For each influence, please provide the following information:

a) A brief (1-3 sentence) definition and/or description of each influence.

b) Whether or not it is a good base of segmentation for each influence.

c) A theory or model or exhibit in relationship to each influence.

(Consumer Behavior Marketing Course.)

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Operation Management: Define each of the external influences of consumer
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