Define convenience products shopping and specialty products, Marketing Management

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Define convenience products shopping and specialty products

Problem

Define convenience products, shopping products, and specialty products, and provide a brand name that is an example of each type of products.

For each type of products, which distribution strategy (intensive, selective, and exclusive) would you recommend? And Why?

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Marketing Management: Define convenience products shopping and specialty products

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Marketing Management: Define convenience products shopping and specialty products

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