Discussion:
1 A major international airline is spending $10,000 per seat to upgrade its business class product. Will this investment lead to a sustainable competitive advantage?
2 Most airline routes in the US, Europe, and increasingly worldwide, are intensely competitive, yet most are oligopolies. What model of oligopoly is consistent with the price competition typical of the airline industry? Explain.
3 Define and discuss the major types of air cargo (characterized by the motivation of the shipper or the reason for using air freight instead of some form of ground transportation).