Define and discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide a couple examples of each. Do some research on Google Analytics and describe how companies are utilizing analytics to increase business and retain customers. Finally, offer a critical evaluation of where you see this reliance on data going in the future.
Paper Guidelines
- The paper should be 3 in length, properly cite any outside resources.
- 1" margins and Times Roman Font, 12-point, or something comparable.
- Use at least 2 sources, other than the textbooks, to strengthen your arguments, points, etc.