Define amazons business-level strategy and what changes, Operation Management

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Define amazons business-level strategy and what changes

Please help answering these questions. Thanks an advance!

1) Define Amazon's business-level strategy and what changes should Bezos make in his efforts to significantly differentiate the company?

2) How does Amazon's Kindle Fire strategy stand up against competitive rivalry in the industry?

3) Describe the entrepreneurial characteristics of Amazon. How has Bezos promoted innovation within the organization?

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Operation Management: Define amazons business-level strategy and what changes

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