Problem
You have developed a sensor technology and associated algorithms that, when incorporated into tennis racquets, can provide real time and recorded data via a smartphone or computer app on a wide range of parameters, including swing trajectory, speed, and acceleration; contact point of ball with strings; spin imparted to tennis ball (rpm and angle - i.e., top spin, side spin); and force applied on contact.
Firstly, define a very specific customer segment (e.g. Professional ATP Tennis players, Coaches of High Performance Junior Tennis Camps, Teenage Tennis Players preparing for NCAA Scholarships) and, using the value proposition canvas, describe the job the customer is performing (be sure to watch the Clayton Christensen video) and the associated pains and gains along with the pain relievers and gain creators enabled by your technology.
Secondly, complete the business model canvas providing 2-3 items for each of the 9 components of the canvas and ensuring that each component of the business model complements and/or reinforced the other components to form an integrated system.