Task: Starbucks, the well-known coffee chain, pursues a very aggressive international strategy as it expands globally.
Write a paper answering the following questions about Starbucks' global expansion strategy with a focus on China, and how Starbucks' downsizing in the USA impacts their global growth strategy:
Q1. What are some of the decision factors that Starbucks assesses?
Q2. What strategic choices do they seem to make? Explain how downsizing in the USA impacts their global growth in China and elsewhere.
- State the problem(s) in the Starbucks company
- List and discuss the key international strategy faced by Starbucks and draw conclusions.
- List supporting references and cite sources