Topic: Customer perception and shopping behaviour on premium private label brand product
Description:
Literature Review: My topic is about “Customer perception and shopping behaviour on premium private label brand product”
– Introduction (Trend of Overall)
– Premium Private label/Store/Own/Retail brand (Definition)
– Body
1. Customer Perception
2. Product Characteristics
3. Customer Characteristics
4. Customer/Shopping behaviour
– Conclusion
– Reference
Note:Focusing about the premium house brand such as Finest (Tesco), Waitrose and ASDA premium etc..
– How to persuade customer buy this product?
– Why customer buy this product? (The price is likely to normal brand)
Writing Method:
Justify- Use critical thinking to develop arguments, draw conclusions, make inferences and identify implications.
Apply – Transfer the understanding you have gained from your critical evaluation and use in response to questions, assignments and projects.
Evaluate – Assess the worth of an idea in terms of its relevance to your needs, the evidence on which it is based and how it relates to other pertinent ideas.
Synthesise – Bring together different sources of information to serve an argument or idea you are constructing. Make logical connections between the different sources that help you shape and support your ideas.
Reading Compare – Explore the similarities, differences between the ideas you are reading about.
Analyse – Examine how these key components fit together and relate to each other.
Understand – Understand the key points, assumptions, arguments and evidence presented.
Process – Take in the information (ie, what you have read, heard, seen or done).
A paragraph plan:
1. Start with the topic sentence to express the main idea.
2. Explain or define any abstract, key or problematic terms to clarify the topic sentence.
3. Show your evidence to support your main idea or argument in the topic sentence.
4. Comment on the evidence to show how it supports or develops the main idea. If appropriate, mention other evidence (examples/studies/ experiments/interpretations) to broaden the discussion.
5. Conclude. Look back to your topic sentence and ask yourself