Customer bad news blunder in scheduling fairytale cottage


Customer Bad News: Blunder in Scheduling Fairytale Cottage Wedding (Objs. 1–4) As the wedding planner at Sea Island Resort in Georgia, you just discovered a terrible mistake. Two weddings have been scheduled for the same Saturday in June. How could this happen? You keep meticulous records, but six months ago, you were away for two weeks. Another employee filled in for you. She apparently didn’t understand the scheduling system and lined up two weddings for the Cloister Chapel on June 14. The month of June, of course, is the busiest month of the year. Weddings in the popular fairytale cottage Cloister Chapel are usually booked for two years in advance, and it can handle only one wedding a day. It’s now January, and Kellie Singer, one of the brides-to-be called to check on her arrangements. That’s when you discovered the mistake. However, you didn’t reveal the blunder to Kellie on the telephone. From experience, you know how emotional brides can be when their plans go awry. Now you must decide what to do. Your manager has given you complete authority in scheduling weddings, and you know he would back nearly any decision you make to rectify the mistake. Unfortunately, all of your Sea Island wedding venues are booked for June Saturdays. However, you do have some midweek openings for the Cloister Chapel in early June. If one of the brides could change to midweek, you might offer one free night in a sumptuous bridal suite to smooth ruffled feathers. Sea Island offers dreamlike settings for unforgettable wedding celebrations. Brides, grooms, and their guests can enjoy five-star resort services, five miles of private coastline, glittering ballrooms, custom banquets, and alluringly wooded and landscaped strolling areas.

Your Task. Decide what course of action to take. The two brides-to-be are Kellie Singer, 3201 Peachtree Lane, Cumming, GA 30016, and Julie Brehm, 240 Lakeview Avenue, Atlanta, GA 30305. In a memo to your instructor, explain your response strategy. If you plan a phone call, outline what you plan to say. If your instructor requests, write a letter and copy your instructor.

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Operation Management: Customer bad news blunder in scheduling fairytale cottage
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