Critique the ad in terms of the response hierarchy, Marketing Management

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Critique the ad in terms of the response hierarchy

Assignment Task: Find an ad. This could be in a magazine or on the web. Ideally you would include a link or pdf of this in your submission, but this is not mandatory.

First, describe the ad in terms of who it is for and the product/service offered.

Next, critique the ad in terms of the response hierarchy considered in the recorded material from the course. If you could make three changes to improve this ad, what would they be?

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