Question 1: What are the two major arguments for standardization marketing and advertising in international markets?
Question 2: How is culture defined and explained in this article?
Question 3: List and explain Hofstede's dimensions of national culture
Question 4: Define a Schemata and explain how it affects the way people interpret advertising
Question 5: Review the cultural map of Advertising style and explain how USA consumers are different from Japanese consumers
Link for article:
Read: Cultural marketing: Maximising business effectiveness in a multicultural world
Received (in revised form): 4th February, 2015