Section A:
Critically analyse a health care campaign local , national (UAE) or international under the following headings
1- situation analysis- background to the campaing and the reasons for formulating the campaign
2- segmentation of the audience
3- use of the 7ps for marketing services, where relevant.
4- Particular reference to the promotion and the elements of the communication models
5- Evaluation of the success of the campaign
Section B:
Aussme you have been appointed marketing manager for the campaign you chose in section A explain what you would do diffierently, use marketing theory to back up your proposed actions.
Here I am doing marketing and customer relations in health care
These steps to be follow clearly and percisly
Introducton- one page only-
It must include two paragraph
First paragraph- half page- mainly talking about importance of marketing in healthcare promotion
Second paragraph-half page-mainly what is the writer going to do in section A and B
Section A arround 6 pages
Critically analyse a health care campaign local , national (United Arab Emirates) or international under the following headings
Here we can chose any health campaign , and I can provide you with one if you want ,but I prefer if you chose one suitable for you , Also it is easier if it is a badly marketed campaign because in section B we you need to talk about its flaws. Any campaign about breast cancer or prostate cancer or just any health care campaign. Please cite the campaign
6- situation analysis- background to the campaing and the reasons for formulating the campaign
here there are numbers of models for situation analysis
first one PEST analysis
second one SWOT analysis
thired one 5C analysis ; company, collaborators, customers, competitoir and climate
in addition situation analysis on micro and macro environment
lecture number one can help, have a look as I have posted the lecture slides to help you.
7- segmentation of the audience
talk about stakholder management,customers analysis, psychographic and behavioural segmentation
lecture number 2 and 3 can help, have a look
8- use of the 7ps for marketing services, where relevant.
9- Particular reference to the promotion and the elements of the communication models
Communication process is the key here nine element Steps in developing effective communication is main issue.
lecture number five and six can help have a look
10- Evaluation of the success of the campaign
Here we can talk in general did the compaign meet the goals, and will evaluate it based on the segmentation, 7ps, and communication
Section B arround 3 pages
Aussme you have been appointed marketing manager for the campaign you chose in section A explain what you would do diffierently, use marketing theory to back up your proposed actions.
Based on what we have dicuss through the project where are the mistake and how we will change it according to the models and theories
In this section also we have to relat this project or assignment to the previous one which is mainly talking about mamaging people and the culture organozation and how we will avoid their mistake to implant the change.