Topic: Internal marketing
Assessment Item:
In preparation for the case study presentation answer the following assignment questions to assignment questions to discuss:
1. What is the key internal marketing issue raised? (you should focus on only 1 internal marketing concept)
2. What does the case tell us about this internal marketing issue?
3. Explain and detail at least 2 consequences of this internal marketing action (3-4 is better).
4. Suggest where the case will go to from here and justify your forecast. Not recommendation.